Case study

Red Herring Games take their mysteries overseas through Amazon

Reading time:
2 mins

Grimsby-based murder mystery company, Red Herring Games, transformed their business with international success through global giant Amazon.

Red Herring
We had support from our DIT International Trade Advisor, looking at exporting and how to expand the business in different ways. I really don’t think we’d be where we are now without DIT’s help.

Jo Smedley launched the business ten years ago from her spare room. Red Herring Games is now preparing to ship 500 boxsets to Amazon’s warehouse in Illinois.

Jo already had her own website and was taking small orders through Amazon when she approached the Department for International Trade (DIT) four years ago. For the next stage of her exporting journey, Jo needed expert help from a International Trade Adviser (ITA) from DIT. By exporting, Jo and Red Herring Games can now reach new markets they’d never dreamed of. With Amazon US forecasting over £200,000 sales over the next five years.

The further across the world Jo reaches, the more she’s had to consider when it comes to making her business global-friendly. While her ITA is only ever just a phone call away, Jo was also put in touch with a DIT E-Commerce Adviser, who showed her the importance of customising her international websites to suit the cultural differences of her export market.   With a turnover of 75% on Amazon alone, Jo has outgrown her small Grimsby shop and is now looking at setting up offices in both Australia and America. On her success to date, Jo never thought she could get to this stage “I always thought we were too small, but now we’re not.”

Sales of our products have increased astronomically. Products that we sell five to seven of in the UK, over there, they’re selling 480. Around 50% of our sales comes from exporting. This year, we’re going to hit about 75% just with Amazon.
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