Rare: is an audience insight consultancy, with a global reach. Rare: was created from a desire to ask the right questions and bring strategy to life. We do it by generating insights about your audience's needs, transforming your internal capabilities, and helping you deliver on your customer promise.

We are not an agency. We build long lasting relationships with clients, ensuring that they are ready to deliver on their customer promise. As well as setting the roadmap, we help businesses transform from the inside out, helping them to achieve their goals.

We provide clarity and context. We apply the perfect blend of qualitative and quantitative research techniques to provide clients with clarity to their everyday marketing problems.

We don’t just write a research report and walk away. We help clients develop effective strategies to ensure customer first-success. We start by understanding the underlying motivations of what customers want, and help clients get ready to deliver on this promise, by helping them transform from the inside.

Specialties
Consumer insight, market research, brand strategy, customer loyalty, brand perception studies and creative evaluation.

Products and services

Market Research, Customer Research, Brand Research, Digital Product Development, Innovation

Management consulting

Business development, Strategy and long-term planning, Commercial and pricing strategy

Publicity and communication

Advertising, Branding, Social media, Marketing