Rare:
Overview of case study
Helping a USA company understand UK market better
Working with the international creative and brand team, Rare: researched how creative recall had an impact on brand awareness and market share. Rare: have used a blend of qualitative online community engagement and quantitative user surveys to research the problem effectively. Over the last 12 months, through research Rare: have helped the organisation make better creative & communication decisions which have lead to an increase in market awareness in the UK market.
Company details
- Industry:
- Creative and media
'Rare not only provide insightful market research but also take the time to discuss implementation of these into useful business strategy.'Fiona Sellick VP of London