Immersive Technology in North East England

Invest in UK Immersive Technology

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Lead the way in industrial digital technology

Immersive technology is expected to be a £71 billion business by 2025. The North East of England is perfectly placed for you to capitalise on this high growth sector with local partners in automotive, rail, aerospace and sub-sea engineering all demanding the immersive technology of the future.

With such a strong legacy in AR/VR and XR technology, access to financial incentives and proximity to leading innovation centres, the North East is the ideal location for your business to meet tomorrow’s technology demands today.

Image showing a woman with a headset working.

The investment opportunity

  1. Collaborative Local Partners

    Immersive technologies provide a cross sector opportunity, so access to prominent organisations across key sectors is critical. Leading companies like Nissan and Jaguar Land Rover are already buying UK immersive technologies. Yours could be next.

  2. Legacy of Excellence

    Existing specialisms in software, gaming, visualization, data analytics and cloud computing are waiting to be capitalised on. The UK’s legacy in games development and computer visualisation along with its world-leading creative sector mean your business will always have access to the skills it needs.

  3. The UK’s Leading Advanced Technology Innovation Centre

    The North East Tees Valley Digital Catapult can help with access to local funding. The Digital Catapult has worked with companies who have attracted over £4 billion worth of investment, helped more than 90 start-ups attract over £140 million and fostered more than 120 business partnerships.


North East England

North East England has a thriving manufacturing sector and an extensive and differentiated emerging technology support infrastructure.

  • PROTO: The Emerging Technology Centre

    • Access to a state-of-the-art research and development facility with high quality co-working and office space.
    • 188 metre squares of motion capture stage, state-of-the-art 121-camera, 3D character capture stage and a fully equipped sound recording studio for AR, VR and XR production.
    • Access the North East Tees Valley Digital Catapult on site, taking full advantage of the array of networks and support it has available.
  • Talent

    • 28,000 employed in the North East in digital and tech roles and 5 leading universities offering specialist courses.
    • 4,760 students are studying computer science at any one time in the North East – higher than anywhere else in the UK – at universities including Newcastle, Durham, Northumbria and Sunderland.
  • Perfectly Located

    • Access 80+ international destinations from Newcastle international.
    • Road links to the North East, Northern Powerhouse and the Midlands and London.
    • Rail links to London, Birmingham, Manchester and Edinburgh.
    • Tyne and Wear Metro links you across 60 locations around Newcastle, the UK’s largest underground rail system outside of London.

This opportunity is:

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    Cost competitive

    Costs of labour, industrial property and utilities are highly competitive in the UK.

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    Supported by government

    The UK’s visa system is investor friendly and the Department for International trade offers advice on skills, finance and more.

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    Supported locally

    Business networks and access to funding and academic institutions can help you get established and growing.

Who’s already here

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  • komatsu

Success snapshots

Dyer Engineering

Dyer Engineering

Dyer Engineering is an innovative fabrication and machining businesses with a wide range of capabilities to manufacture metal components and structures. They recognised early the opportunities that embracing digital manufacturing could bring us. They have created their own Digital Innovation Team whose role is to seek out and deploy digital technologies that will improve their business and they have built great relationships with support organisations such as Sunderland Software City and Digital Catapult.

Amongst the many projects they have implemented the perhaps the stand-out is the implementation of a digital job tracking system. Losing components within a complex business such as theirs was a real problem, but by utilising intelligent trackers attached to every job, they can now track in real-time the location of every part, as well as analysing data on how long parts take to move through each stage of the process and where they experience delays. By integrating this system with a digital scan of their business they can find parts in an instant, which is a huge benefit to their business.

They have also been able to utilise this technology in the fight against Covid-19. By repurposing the trackers, they can now monitor the locations of their staff and if they have had exposure to a colleague who has Covid-19. They can also analyse how the team move around the business to identify traffic hotspots, which is a great benefit to their efforts to keep their people Covid-secure.



Komatsu is a leading Japanese-owned manufacturing company employing over 400 employees in the North East.

Their North East plant specialises in hydraulic tracked excavators with a 20-70 tonne operating weight. Komatsu is committed to continually developing high tech solutions and has introduced a worksite simulator to the construction industry using drones, 3D imaging and Artificial Intelligence (AI). Using this technology allows onsite construction workers to create a realistic and true picture of their projects and improves both efficiency and safety on the job site. Komatsu UK has incorporated these product concepts to engage with younger audiences and attract them into the business. With the help of local tech companies, the company has also created a realistic virtual safety training environment for its employees.