Exporting to Romania
Romania is part of the Central and Eastern European (CEE) region, which offers considerable potential for British businesses. The CEE region is easily accessible from the UK and offers a market for consumers in multiple countries. There is a widespread use of English as the business language and the country also acts as a gateway into the other CEE markets.
Growing import market
Romania has seen consistent import growth over recent years with a growth rate of 11.6% in 2018 (IMF, 2019). This growth is expected to continue over the coming years and highlights a growing demand for imported goods which UK businesses could benefit from.
Demand for goods and services
In the year to June 2019, the top goods exported from the UK to Romania were textile fabrics, road vehicles other than cars, electrical goods, specialised machinery and mechanical power generators (ONS, 2019). In terms of services, the top services imported by Romania from the UK were travel, telecommunications, computer and information services, business services, transportation and government services (ONS, 2019). Therefore, if you operate in any of these industries, Romania could be a good market for you.