Exporting to Norway
Norwegians are keen on British brands and products. The market is technologically and digitally advanced. Norwegians are early adopters of technology.
Norway is the 7th best country in the world for doing business, according to the World Bank 2019 report.
Norway is one of the UK’s closest neighbours. It can be reached in a 2-hour flight.
Opportunities for exporters
There is demand for UK-manufactured products and services across many sectors in Norway. This includes products and services for oil and gas, and finance. There is also demand for medical and pharmaceutical products, and a wide range of consumer goods.
Oil and gas
New discoveries in recent years will see some of the highest levels of investment in the subsea sector across the globe. Opportunities for UK companies exist in: field life extension, enhanced and improved oil recovery technologies, maintenance, modifications and operations, standardisation of solutions, and low carbon technologies.
No requirement for local content
Norway does not stipulate that companies must use local labour or manufacturing - sometimes called 'local content'. You may meet strong local competition but there are opportunities if you can actively pursue them and engage with the Norwegian supply chain.
Access to other oil provinces
The Norwegian oil services industry exports to all the world’s oil provinces. Suppliers to Norwegian companies can expect their products and services to be re-exported to destinations other than Norway.
Low carbon and renewables
Demand for low-carbon solutions from all sectors
There is a drive for continued energy efficiency across industries including transport, maritime and offshore. Opportunities include infrastructure for electric vehicles, construction products, machinery and equipment, autonomous vehicles and transport including ships and ferries, intelligent lighting and batteries.
Good early market for new technologies
As Norway continues to implement technologies and infrastructure for energy saving and emission reduction targets, there is an appetite and requirement for new solutions. The targets will only be reached through the adoption and implementation of new CO2-saving technologies.
Respect for UK innovation
There is a respect for UK innovation and engineering. Many Norwegians have studied in the UK. The UK’s excellence in science and innovation is recognised.
Planned projects include airport developments, rail network upgrades and new track and road construction.
Capacity constraints in Norway
The level of activity and number of projects is high. Today's existing market capacity is experiencing challenges in meeting demand.
Respect for British engineering and design
Norwegian players have expressed an interest in learning from the UK, particularly on the delivery of big flagship projects. British expertise is respected.
Demand for UK expertise
There is a demand in Norway for UK expertise and products. There are opportunities for UK companies in civil cyber security and physical security.
Growing security market
Norway has a strong focus on building and sharing knowledge and competences in the security sector. Several initiatives have been taken in recent years to strengthen Norway’s ability to detect and withstand threats, leading to increased investment in security products and services, including many from the UK.
Food and drink
Demand for new food categories
There are opportunities for UK producers of health, "free-from", natural, vegetarian, vegan and plant-based food. There is also demand for innovative products as well as branded and own-label products.
Retail market structure
Norway has a relatively small population, but with the structure of the retail market, if a product is successful it can gain national coverage relatively quickly.