Exporting guide to Morocco


Morocco is a politically stable, business-friendly country. Though its economy has traditionally been more aligned to Europe than to Africa, Morocco is increasingly taking advantage of opportunities across the African continent. This opening up of the Moroccan economy is creating further opportunities for UK firms.

Ease of doing business

Morocco is increasingly recognised for ease of doing business. It is the top African investment destination according to the Africa Investment Index 2018. Casablanca Finance City offers support to companies wishing to invest.

Economic growth and reform

Morocco’s economy has benefited from consistent growth and a stable macroeconomic framework. The country came through the turbulent period of the 2011 Arab Spring in relatively good shape. Reforms have stimulated competition, encouraging innovation and creating new jobs.

Trade links with the UK

Bilateral trade between the UK and Morocco totalled £2.2 billion in 2018. Casablanca's Stock Exchange has a partnership with the London Stock Exchange, and the British-Moroccan Chamber of Commerce can assist companies new to the market. Morocco is a popular destination for British tourists.

Train station Morocco

Morocco: at a glance



Business languages


GDP per capita


UK is $47,203 (IMF, 2021, projected figures)

Economic growth


(IMF, 2021, projected figure)

Time zone

GMT +1

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Opportunities for exporters

There are opportunities in Morocco for UK businesses in education, energy (both hydrocarbons and renewables), infrastructure, and financial and professional services. There is also potential in Morocco’s defence, creative industries, healthcare and mining sectors.

Check for trade barriers

Trade barriers, such as tariffs or taxes, can raise costs, cause delays, or even stop you from exporting. Check for any issues that may impact your business when exporting.

See current trade barriers

See resolved trade barriers

Check duties and customs

Find information on how to export goods from the UK. View the duties, rules, restrictions, and the documents you need for your products.

See current duties and customs procedures

Doing business in Morocco

Preparing to export


VAT on imports is 20%. Rates of 7% and 10% apply to some products and services.

Morocco’s local investment development agency provides more information about tax rates in Morocco.

Import regulations

The Moroccan customs authority regulates all goods imported into Morocco.

All imported goods must be cleared with customs whether they are imported by road, air, sea or post. Most products can be imported without an import licence.

Standards and regulations

Moroccan standards are managed by the Moroccan Standards Institute (website in French).

The AMDI (local investment development agency) and Centre Regional d’Investissement can provide detailed information on export regulations.

Intellectual property (IP)

As a first step, we advise you to speak to an intellectual property lawyer if you think you need patent protection when exporting.

You should apply for trademark protection with the Moroccan Office for Industrial and Commercial Property, who can also help with patents, trademarks and copyright.

Trade barriers

Check for any reported barriers to trading with Morocco.

Report any trade barriers that are affecting your business so we can help fix them.

Operating in Morocco

Business culture

Although more business people can now speak and read English, correspondence and literature should be in French.

Morocco is quieter in July, August and the month of Ramadan. Business will still continue, but with shorter office hours.


Morocco has some challenges, include low-level corruption, French-language bureaucracy, a poorly educated workforce and a large informal or 'grey' economy.

Routes to market

Ways to get started in the Moroccan market include:

It’s a good idea to appoint a local representative, even if you export directly.

Next steps

DIT can advise you on doing business abroad, and help put you in touch with other people who can help such as lawyers and distributors.