Exporting guide to Jordan
Jordan is enacting new laws to address challenges in the private sector. The government aims to lower energy costs, ease access to highly-skilled labour and increase female participation in the labour market.
Ties to neighbouring countries
Jordan continues to be a gateway to Iraq and has signed agreements for joint projects to revive economic ties, including a free trade zone. Most major Iraqi companies have their bases in Amman and strongly prefer to do business with British companies. Many companies conduct business in Iraq from Jordan.
Growing, entrepreneurial private sector
Jordan has a large number of start-up successes in the region. Business incubators, accelerators, mentors and market access support systems are well-established. A new infrastructure investment programme has also re-energised the economy.
Jordan: at a glance
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Opportunities for exporters
There are opportunities for UK companies across a broad range of industries. Our trade advisers in Jordan have identified particular opportunities for UK businesses in the following sectors:
Despite regular disruptions to its energy supply during recent years, Jordan has managed to achieve and maintain electricity coverage throughout the country. Nevertheless, the government has been making significant efforts to secure alternative sources for its energy supply through investing in energy diversification, providing significant business opportunities for UK companies.
Demand for UK expertise
The government aims to maximise the absorption of renewable energy into the grid, strengthen transmission networks, make distribution networks more efficient and lower the cost of existing energy generation by securing supplies of natural gas at a lower price. There are opportunities for UK businesses to help Jordan achieve these aims.
E-government services and digitalisation
The expansion of online government services, including systems related to banking, education, retail, and billing, has been supporting Jordan’s investment climate and increasing business opportunities. Initiatives such as the National Broadband Network, FinTech Sandbox and Reach2025 (Jordan’s action plan for a digital economy) all offer export opportunities for UK technology companies.
Demand for UK goods
Jordanian buyers are very interested in education technology, coding and the latest ICT technologies. There are opportunities for UK businesses to undertake joint ventures with local entrepreneurs to adapt their products and services to the local context.
Water and wastewater management
Jordan’s water facilities and infrastructure, water quality, water coverage and wastewater facilities are in urgent need of improvement and expansion. Wastewater collection and treatment is also gradually being expanded.
Demand for UK services
Jordan’s infrastructure projects present major export opportunities for UK businesses in consulting, technical advice, design and the supply chain. Our trade team in Jordan can facilitate introductions, updates and meetings for UK companies.
Historical site management
Due to its iconic historical assets, Jordan is a country rich in tourist destinations and attractions. The Ministry of Tourism and Jordan Tourism Board are looking to improve the management of, and supporting services for, historical sites, which offers opportunities for UK businesses with expertise in that area.
Demand for UK goods and services
There are more and more opportunities for UK businesses to provide goods and services in a variety of tourism niches, including hotels, restaurants, entertainment facilities, eco-tourism and hosting ‘getaway’ resort holidays. There are also opportunities in the provision of conferences, exhibitions and hospitality training.
Technical education reform
The government is planning a reform of Jordan’s technical and vocational education and training, which is needed to ensure young people have the skills needed for economic growth and opportunities. The government plans to align education reform programmes with labour market demands.
Both state and private universities are keen on international collaboration agreements and partnerships with UK universities. Opportunities are available for general collaboration and more specific collaboration, including joint programmes, student exchanges, knowledge-sharing, and research and development.
Jordan’s education technology sector is seeing an increasing number of companies and rising demand for products and services locally. Opportunities exist around the learning and development of soft skills, Arabic translation of English content for regional markets (Arabisation), coding, and selling software and products to private schools and universities through local distributors.