Exporting to China
Huge potential market
China is the largest country in the world by population, with over 100 cities of more than a million people. There is a fast-growing business and consumer market. Even with modest economic growth, China’s economy offers great opportunities.
Demand for quality
China’s increasing numbers of middle- and high-income consumers are focusing more on high-quality products. And as Chinese companies expand overseas, they need services and expertise to support them.
Better business environment
There are still challenges in China, but the business environment and market access for exporters has improved. China climbed the World Bank ease of doing business ranking by 32 places in 2018. It is now higher than some European countries.
Opportunities for exporters
A focus on importing to support the domestic market is bringing opportunities. Government policies and initiatives, including the Greater Bay Area and Belt and Road, and the growth in e-commerce are also opening markets. Trade links through Hong Kong remain strong and can be a good route for exporters.
Retail and consumer products
More Chinese consumers now live in cities and have access to the internet. Online marketplaces like Taobao, Tmall and JD are leading an explosion in online spending. Recent tariff cuts and strengthening of e-commerce laws and regulations mean online sales will continue to grow.
Demand for quality and safety
Demand from Chinese consumers is growing for high-quality products. The UK is known for our high food and drink standards – important in a country which has experienced recent food scandals. In consumer products, Britain stands for design and quality through our history and heritage.
New markets opening
China’s largest cities have been the focus for premium brands and products, but with more than 100 cities of over a million people, markets outside the top tier cities are forecast to grow.
Artificial intelligence (AI) and big data
Traditional industries are being transformed by the application of emerging technologies. China’s AI market is set to grow quickly, with many businesses still at the start-up stage. The government is planning to triple the size of its big data industry by 2020.
Internet of things
The Chinese internet of things market is experiencing strong growth. This is driven by growing demand for smartphones and connected devices, increasing internet penetration, industrial automation and mainstream adoption of cloud computing.
New urbanisation is one of the key parts of China’s 13th five-year plan and creating smart and low-carbon cities is an important part of this.
Appeal of international education
Recent changes in the law and robust demand from China’s wealthy is opening opportunities for UK business. Key opportunities include British-style schools and nursery schools, education technology, vocational and technical education and qualifications, English learning and higher education.
Eager capital to fill the gap
The total scale of private education is expected to reach RMB3.36 trillion by 2020, driven in part by an eager capital market looking to fill the gap left by the local education system.
Online learning demand
Unbalanced allocation of resources and a huge internet penetration has driven demand for online education. The Chinese government sees education technology as a key tool to drive the industry forward.
Health and life sciences
China plans to strengthen primary care and promote a tiered system, creating the need for expertise in GP clinics, digital health, hospital management and infrastructure.
China has one of the world’s fastest-ageing populations and non-communicable diseases are now its biggest killer. This is driving demand for healthy ageing, oncology and women and children’s services. A growing middle class is also driving the development of private treatments and hospitals.
Improving business environment
China is reforming the regulation and reimbursement of pharmaceuticals and medical devices. It is now one of the fastest places in the world to register new drugs. Alignment with international standards and the demand for new treatments is stimulating interest in multi-centre clinical trials.