Huge potential market
China is the largest country in the world by population, with over 100 cities of more than a million people. There is a fast-growing business and consumer market. Even with modest economic growth, China’s economy offers great opportunities.
Demand for quality
China’s increasing numbers of middle- and high-income consumers are focusing more on high-quality products. And as Chinese companies expand overseas, they need services and expertise to support them.
Better business environment
There are still challenges in China, but the business environment and market access for exporters has improved. China climbed the World Bank ease of doing business ranking by 32 places in 2018. It is now higher than some European countries.
Opportunities for exporters
A focus on importing to support the domestic market is bringing opportunities. Government policies and initiatives, including the Greater Bay Area and Belt and Road, and the growth in e-commerce are also opening markets. Trade links through Hong Kong remain strong and can be a good route for exporters.