A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s (the designer) childhood in Cornwall, with its rugged coastline (the Cornish Coastal collection), or taking inspiration from the wood - and farmlands that characterise England’s landscape (Woodland and Grain collections). While the bestselling Dimunitive collection takes a witty view on human interactions, capturing snapshots of scenes between people on London park benches. Most items can be personalised or customised to make that connection even deeper.
The individual jewellery pieces range from the witty to whimsical, taking inspiration from natural forms and human interactions. All handcrafted in recycled sterling silver, 18ct gold vermeil or 9ct solid gold with semi-precious stones, choose from our simple and elegant stacking rings or show-stopping statement pieces.
As a nod to designer Jade’s Cornish heritage, many of the jewellery pieces are named after English historical mermaid sightings.

With an emphasis on sustainability, we use recycled sterling silver where possible and all of our packaging is biodegradable and environmentally friendly.

Products and services

jewellery, british jewellery, fashion accessories, British handcrafted jewellery, gold designer jewellery, silver designer jewellery

Industry

Clothing, footwear and fashion, Giftware, jewellery and tableware, Retail and luxury