With 25+ years working for major blue chip organisations, husband and wife team Helenor and Michael Rogers were well placed to set up a new food business. TrooFoods Ltd was established to exploit the huge opportunity for food products within the gut health arena. After extensive market research they developed a strong understanding of the must-haves and created the brand 'Troo'.

Troo is a food brand that lives up to it’s name – simple, authentic, straightforward and good in every way. Over the past 18 months the initial granola product has been tested in a number of forms and refined to tick all of the necessary boxes. In simple terms Troo is:

A gut health brand
Focusing on prebiotics – the special plant fibre that feeds and nourishes your good gut bacteria
100% natural – contains no emulsifiers, preservatives or bad additives
Really tasty, something people trooly enjoy
In plastic-free packaging
Honest, transparent, real, true - authentic to the core
Fun, not too serious, bringing a smile to gut healthy eating
From a company with a social conscience, aiming to leave a positive mark on the world

TrooFoods Ltd is an ambitious start-up, with plans to evolve into a number of categories and channels; always with the intent of making it easier for consumers eat more gut healthy food. Breakfast is the start point, as morning is the time of day that people are generally more receptive to healthy eating and fibre intake.

New products will be developed that tick the non-negotiables and help grow Troo into a brand of today, ready for tomorrow.

Currently stocked in Harvey Nichols, Planet Organic and the UK's No.1 Health Food Wholesaler. Will be listed in a prominent High Street supermarket in 2018.

Products and services

Healthy, free from, breakfast, plastic free, artisan, cereal, vegan, sustainable, low sugar, prebiotic