MONOCHROME LIMITED
Using pioneering lift and learn technology, Monochrome helped increase sales of digital SLRs by 50%.
Interactive Digital Retail Solution
Monochrome were called upon to assist in the development of a unique Lift & Learn based information wall to assist in the sales of digital SLR cameras. Dixons Carpohone were looking at new ways to revolutionise the customer experience and empower those customers with new ways to interact with their products and the environment in store
The display features two walls of six screens. The bright, bold and engaging "Attract Loop" prompts customers to both pick up a camera and take photos with it. The "Attract Loop" also features photos taken on the specific camera featured below it, allowing customers to see the quality and abilities of each model.
Customer experience is fast becoming the most important competitive factor of the retail trade. We are aware of a increasing requirement to improve the shopping experience in every channel and on every platform.
Unique customer insight using bespoke dashboard to review footfall and customer engagement.
Company details
- Incorporated:
- 29 October 1999
- Industry:
- Retail and luxury
Working with Monochrome to develop the digital imaging wall for the pilot was a growth inspiring experience for Dixons Carphone. The technology, effectively enables our retail assistants to connect with our customers, through an intuitive interface. that provides a real time sales tool allowing us to demonstrate information such as product spec comparison, USPs, and ability to demo. With the pilot of a single store, we were able to increase sales in digital SLR’s by 50%. However, the true value of the experience, is in the data we can then assign to purchase behaviour. This allows us to build better customer journeys and product strategies around granular product attributes and gives us understanding of preferred features, customers are most interested in.KASH GHEDIA Head of Technology Dixons Carphone