REALLY CREATIVE MEDIA LIMITED

Our team worked quickly to produce a wide range of visual assets around the show to truly communicate the Versus Versace AW17 collection to the world. With a live web stream, highlights film, real time social media imagery and beautiful 4K catwalk film, our work helped this exclusive London runway show really go global.

We used 6 Sony F55 4K cinema cameras for uninterrupted runway coverage. Backstage, two of our Sony FS7 cameras captured the action, as well. Several time-lapse cameras also ran throughout the day to capture the setup and success of the event. All of our cameras filmed in both HD – for the live web stream – and cinematic 4K to create dazzling post-event content.

All in all, we produced a wide range of live and post-event content to communicate the Versace Versus AW17 collection to the biggest fashion audience possible. The live runway web stream was made available to 70 key global fashion publications.