EQUITABLY AI LIMITED

ROMI has been in use by large FMCG companies and accountability driven marketing professionals using statistical tools for some time. Use of AI marketing across narrow parts of marketing processes has also been growing. We worked with our partners, an agency brand of the Publicis Groupe, the world’s second largest communications group, their client data (116 marketing metrics) and leading edge AI technology from City, University of London including neural network models, time series analysis algorithms, correlation analysis and granger causality analysis and developed AI-enabled ROMI models.

Our AI-enabled ROMI models provide greater accountability and impact from marketing assets and investments (paid, owned or earned) to investors, shareholders and marketing professionals who wish to use the power of AI and data to be ahead of competition.