JACK RYAN

This campaign presented a unique opportunity to implement behaviour change strategies, crucial for altering misconceptions about lung cancer. The primary goal was to increase lung cancer screening uptake, detecting the disease in its earliest stages.

Employing advanced targeting techniques, particularly focusing on demographics more prone to late-stage cancer presentation, the campaign aimed to make a substantial impact in the community's health outcomes. The strategic use of behavioural science principles was instrumental in guiding this public health initiative.

The campaign's success was reflected in its remarkable outcomes:

A 240% increase in year-on-year engagement on the NHS website’s Cancer Alliance pages, highlighting a significant rise in public interest and awareness.

A 20% uplift in searches for lung cancer information, illustrating the campaign’s effectiveness in educating the public.

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