ROAR DIGITAL MARKETING LTD
ROAR Digital Marketing supported Spence and Partners
Spence and Partners - SEM
Problem:
Spence and Partners faced online challenges - poor visibility, few MQLs, and low search engine authority in a competitive market. Their goals were to boost online presence, quality leads, and conversion rate.
Solution:
We addressed issues by implementing robust tracking, auditing their website, and optimizing SEO and PPC. Initial findings: low organic search visibility, broad PPC, basic ad terms. We conducted keyword research, simplified content, and improved PPC, which informed SEO optimization. We also used our SEO Bomb® process to enhance website visibility.
Outcome:
Our tailored strategy achieved remarkable results:
Page 1 Google rankings for key terms.
34.6% increase in organic traffic.
211% boost in quality leads.
Generated £4.1m in business opportunity, a 4100:1 ROAS ratio in the last 12 months.
Company details
- Industry:
- Financial and professional services
The ROAR Digital Marketing team is full of experts who understand our brief, take it away and implement a plan to ensure the best results. We now have a more strategic SEO programme in place and ROAR understands that we don’t want to just increase our search terms and Google rankings, but we want to generate better leads for our services. We are untouchable in terms of SEO because of the geniuses at ROAR, and they provide us with great insights into our competitors to help keep us ahead of the game in everything we are doing.Samantha McGowan Marketing Manager