REPUBLIC MARKETING
Financial Firm Marketing Case Study
Lead Generation for a Consumer Credit Firm
The Issue
The customer had been experiencing a decline in leads for an extended period. They requested our assistance in solving this issue. However, a restricted budget and insufficient marketing infrastructure made achieving this objective challenging.
The Resolution
To resolve this problem, we partnered with Experian Marketing Intelligence to collect vital customer data and form an Ideal Customer Profile (ICP). We utilised this profile to acquire Marketing Qualified Leads (MQL).
The Results
Our new strategy has yielded impressive results, with a significant increase in leads, page views, conversions, and organic search queries.
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Company details
- Industry:
- Financial and professional services