MASSIVE (UK) LTD
F1 branding installation.
Formula 1 Production Partner
We started working with Formula 1 in 2018 when we were contracted as consultants to oversee the delivery and development of the official fan zones at their 21 races across the world.
Continuing our work into 2019, we worked with the Formula 1 team to increase audience engagement at all the live events.
Throughout 2020 we have worked with Formula 1 to explore other avenues through which to promote fan engagement at the events, including Run the Track and Fan Festivals. In 2022 this work extended into branding and wayfinding as our team rolled out the design, print and installation of key branding assets across major European races.
Our team have implemented wayfinding and branding solutions for a number of European races to enhance the fan experience.
We are continuing to work with F1 into 2023, rolling out the branding instillations at more races next year as F1 looks at enhancing the fan experience at more tracks.
Company details
- Industry:
- Global sports infrastructure
Massive were invested in the success of our events from the start, they quickly felt like part of the team and helped us to work with our race promoters to improve the quality of F1 events as well as growing participation and engaging fans.Chloe Target Adams Director of Race Promotions Formula 1