gigCMO Ltd

A unique marketing platform that specialises in connecting niche audiences, primarily physicians and healthcare providers, with pharmaceutical and healthcare brands. The organisation suffered significantly from stagnating growth due to changing market dynamics. This resulted in high turnover rates, distrust of leadership due to parochial HR policies.

Challenge

To create an effective sales organisation. This involved creating a business process for sales, including identifying key roles and recruitment and implementing succession planning for key employees. Concurrently supported the evaluation of people and processes to scale in a significantly changing marketplace.

Results

1. Reduced turnaround by improving employee retention.
2. Helped to clarify long-term strategies.
3. Specific action with regards to capital fundraising, M&A, and potential exit.
4. Identified strategic partners/investors and institutional capital resources