SWC PARTNERSHIP LTD
Creative asset - integrated across all major marketing channels
Aerospace Case Study - Account Based Marketing
Challenges
After analysing the industry, we identified a number of common challenges. The main challenge being 'doing more with less’, affecting time and cost across organisations, which informed the campaign messaging and positioned aPriori as the solution to the overarching industry problem.
The Account Based Marketing (ABM) strategy, enabled us to target key decision makers from our defined list of prospects and nurture them with the sales team over an agreed period of time.
Solutions
Account Based Marketing (ABM)
Impact
The results achieved:
A highly targeted campaign focused across digital channels and its audience
Strong leads generation
End to end planning, production and management all provided by SWC Partnership
Creative asset - integrated across all major marketing channels
LinkedIn group targeting Ad
Company details
- Incorporated:
- 17 April 2014
- Industry:
- Software and computer services
I've been in Sales & Marketing for more than 30 years. I've worked with a LOT of agencies during this time. SWC has turned out to be a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in the EU region.Rick Burke Vice President, Marketing aPriori Technologies