SWC PARTNERSHIP LTD

Challenges
Very competitive market with car owners loyal to their local garage.

Little historical brand or marketing investment.

Solutions
Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.

Cost effective TV production using staff as cast.

Created a direct response commercial that has a strong call to action and incentive offer.

Impact
Measurable bookings made as a direct result of the campaign.