SWC PARTNERSHIP LTD
Mangajo Iced Tea Drinks: FMCG/Brand positioning
Challenges:
The soft drinks industry remains one of the most competitive FMCG categories. The iced tea market is being squeezed by brands such as Liptons and a range of new ‘better for you’ brands.
Solutions:
We took the product truths about Mangajo and the growing trend for sushi across the UK and Europe;
• Strategically align the brand as the perfect pairing with Asian cuisine
Campaign Idea:
‘Deliciously Balanced’ – targeted at healthy/wellbeing conscious women who enjoy sushi at lunch times
Creative direction focuses on ‘balance’ to reflect a key principle in Japanese design, as well as simplicity and the elimination of clutter
Impact:
New listings across major supermarkets and foodservice, most excitingly within Sushi Daily stores in John Lewis foodhalls.
Company details
- Incorporated:
- 17 April 2014
- Industry:
- Food and drink