SWC PARTNERSHIP LTD

Challenges:
No major brand investment over an extended period

Very low spontaneous awareness among non-customers

Solutions:
Creative Direction: A new natural photography approach with people our audience can relate to i.e. that could be me in that ad

Strengthen the emotional connection between the brand and it’s audience and, as a result, see a measurable sales increase

Impact:
SWC's fully integrated multi channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign

Sales up over 50%