SWC PARTNERSHIP LTD
F51 visual of skatepark floor
F51 - Home Of European Skateboarding
SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.
The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.
The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.
Challenges:
SWC appointed to form marketing strategy due to no expertise in-house.
Solutions:
Formation of the brand and acquisition marketing strategy to cover, pre-lunch, pre-sales, launch day and post launch.
Campaign planning for launch in summer 2019
Impact:
Launch planned for summer 2019, stay tuned for results!
F51 visual of all skatepark floors
F51 visual of skatepark level with rock climbing wall
Company details
- Incorporated:
- 17 April 2014
- Industry:
- Global sports infrastructure