SWC PARTNERSHIP LTD

The campaign aim was to drive drive as many downloads as possible through incentivising customers with a promotion offer.

Challenges:
To position the app as a way to increase occasion frequency for the restaurant.

To create impactful and engaging content to showcase the app launch and promotion.

To successfully position the brand in-line with their premium brand offering.

Solutions:
Targeting customers on and offsite of 110 owned restaurants, to influence along the customer journey through the creation of key marketing materials across all touch points.

Utilising owned channels to communicate the app launch, through the website, email, 3rd parties and social media, which included the creation of interactive formats such as Instant Experiences.

Creative campaign theme development and production of all on & offline campaign assets.

Impact:
Achieved Top 10 Downloads in both Apple App Store & Google Play Store. Smashed download KPI tar