SWC PARTNERSHIP LTD

SWC was tasked with creating a new and exciting campaign for Yazoo milkshake.

Challenges:
Mums preferred Yazoo to other soft drinks because of it’s health benefits - less sugar and some milk content

Children saw the brand as childish so the look and feel needed a refresh

We wanted to look for new audiences to increase our cohort

Solutions:
Inject the fun back into the Yazoo brand by moving the positioning on from the childish dinosaur to something a little more mature and accessible

This also enabled us to address a different target audience - 'white van man' who loves a pick me up mid afternoon or after the gym

A fully integrated campaign across TV, OOH, website, social media, sampling to launch the new position and packaging

Impact:
Ireland virtually sold out of Yazoo in the first month

New audience segment successfully established: white van man