PINDAR TRAVEL INFORMATION SYSTEMS LIMITED

The map has been drawn in a semi-pictorial style with use of graphics to help make it attractive and make the experience of reading the mapping appealing.
Highlights are as follows:
- A set of 4 easy-to-follow, colour-coded, themed lunchtime walks of 20-60 minutes
- Distance is shown in the key in both time and minutes, making it easy to understand
- Fun symbols depict a range of people cycling along the routes
- POIs use fun, self-explanatory symbols that are appealing to both children and adults
- Clear and simple colour-coding shows on- and off-road cycle routes, ensuring cyclists know what to expect
- Ferry terminals/stations are clearly depicted to encourage multi-modal travel
- Clear information on the reverse, explains that different rail operators have differing cycle carriage policies
- Cover image shows parent and child enjoying cycling; this helps to normalize cycling as an everyday activity and shows that it is accessible to families