The JMB Partnership Ltd

Spanish Homeware Manufacturer Secures Contracts with Leading UK Hypermarket.

Homeware Manufacturer Wins Orders with Leading UK Retailers

Cristalinas is a Spanish company specialising in home fragrances & natural air fresheners. Having become one of the market leaders in Spain, Cristalinas appointed The JMB Partnership to build their UK presence and penetrate the home fragrance market.

The JMB Partnership launched Cristalinas’ UK market entry strategy with a comprehensive lead generation strategy, including highly targeted meeting programmes with FMCG buyers at leading UK Supermarkets.

Adopting an integrated approach, JMB delivered a series of comprehensive meeting programmes, which were attending by Cristalinas and JMB.

JMB also managed the Cristalinas stand and trade show presence at the Autumn Fair, conducting activity both pre, during and post show activity to optimise marketing efforts.

The outbound sales activity delivered by JMB was highly successful and Cristalinas products are now stocked by a leading UK based supermarket and sales continue to grow in the UK.

Company details

20 November 2006
Retail and luxury
Cristalinas are proud to have been working with James and the team at JMB Partnership for over 6 years. The JMB Partnership provide excellent services as our UK office providing both sales and support staff to our major UK retail targets. Through our joint work with JMB we recently signed a contract with one of the world’s largest supermarket groups. We would have no hesitation in recommending JMB partnership to other companies looking to target UK retailers.
Gonzalo Morillo Key Account Director Cristalinas