CROWD
Turtle in the sea
Full-service marketing for the Plastic Oceans Foundation
Plastic Oceans is dedicated to removing waste plastic from our oceans. Our task was to create a new logo, a brand tone of voice, improve their website experience, and plan a digital marketing campaign to launch their film.
Results?
“Off the charts” is a bit of a cliche, but in reality it does fit in this case, as the following successes have been achieved:
104% increase in total social media audience
360% increase in total social media engagement
301% increase in social media referral traffic to their site
1,000% increase in total website traffic
24% increase in time spent on the website
78% increase in donations
Meanwhile, A Plastic Ocean has also been an overwhelming success, and more importantly, has proven to be a powerful educational tool and agent of change. Accomplishments include:
#1 in iTunes in three countries
Successful launch on Netflix
Over 400 screenings in 60 countries
10 Film Festival Awards
Design work
Company details
- Industry:
- Creative and media
Crowd continues to produce amazing work for us in both traditional and digital marketing. Their revamp of our brand has greatly improved our ability to increase members and donations; and their level of service is second to none.Julie Andersen Global Executive Director Plastic Oceans Foundations