2LK DESIGN LIMITED
Canon, Photokina 2018
Photokina 2018, the world’s leading consumer imaging event, was a critical moment in Canon’s marketing strategy. The event offered a unique opportunity to share their latest technologies, demonstrate their position as the leading storytelling brand in imaging and deliver their ‘Live for the story’ brand positioning. Beyond showcasing the incredible products and services, the Canon stand was rich with human engagement, inspiration and personality. The space was split into three key experiential themes: Exploration, Inspiration and Education. Each seamlessly blended into the other, ensuring visitors were constantly immersed in unexpected, hands-on photographic experiences and surrounded by inspirational stories of creativity.The overall experience was an incredible showcase for the idea that Canon inspires and enables imaging enthusiasts – sharing the latest innovations, technologies, products and services in a way that offers people unique opportunities for idea exchange, connections
Company details
- Industry:
- Creative and media
What you have delivered for us is incredible. Visitors are telling us its the best stand at this year’s show and the best stand Canon has ever delivered at Photokina.Pete Morris Live Events Senior Manager Canon Europe