DEBONAIR FOR MEN LIMITED

Debonair For Men applied to become a retailer on QVC in 2016 and went through various stages of approval.
Upon the brand meeting the beauty buyers at QVC in 2018, it became apparent that dozens of other male grooming brands had applied in that time and the buyers at QVC UK strongly believed that the products that Debonair For Men offer are of a much higher calibre to competitors. The clear branding and strong story of Debonair For men enabled the brand to stand out and cumulated in Debonair For Men becoming the sole male grooming retailer on QVC UK.

This has lead to extremely strong sales numbers on the channel. During one product's 8 minute debut on the channel, over £8000 sales were created for QVC UK that lead from that one show.