VRCRAFTWORKS LIMITED

Using a representative target on the newspapers’ supplement, users could view and listen to a library of Audible audiobook samples, with options to then sign-up.

We created the AR experience within ZapWorks and used Shazam as our AR platform for distribution. The Shazam mobile app has over 150 million active user per month, with each Guardian issue having on average 1.03 million readers.

Audible's challenge was the lack of product awareness and consumer resistance to trying an audiobook . We provided an exciting immersive experience to promote audiobooks, encouraging readers to sample them and experience the benefits of audiobooks.

In the issue published on Saturday 21st July (2018), an Audible insert could be found by readers of the newspaper. News articles, literary reviews, and key concepts to how audiobooks are beneficial were also included inside, alongside libraries of audiobooks to be discovered and explored.