gigCMO Ltd

Challenge

The leadership team of a marketing automation platform was uncertain whether or not they were ready to justify the investment in the UK market.

They had succeeded in several neighbouring countries and thought they had a robust proposition.

Business Risk

The UK was a "showcase" market that had the potential to drain the business's resources. 

gigCMO Roundtable's Advice

The gap between the clients current approach and the market requirement was far more significant than expected. As the client stated, "We thought we were ready but clearly not. We have delayed the launch while we address significant issues raised. As important, they are issues that we need to address in our home market as well".