IDENTITY HOLDINGS LIMITED

Identity - making roadshows work

The Andrex experiential roadshow

With only short overnight builds and complex elements to install (waterwall & touch screen), we had to ensure that the quality of the stand builds remained consistently high. We were to use fabrication methods which accommodated sleek lines and curves to maintain a premium look and feel to reflect the product.
The tight time frame for set-up and dismantle meant that everything had to be carefully planned to adapt to the different venues, especially with access and logistics.

As well as the build of the stand, our strategic partner was to manage all stock, keeping a stock record and liaising with the client throughout the campaign regarding quantities.
Technical drawings were created around the design provided to ensure the stand was as modular as possible. This was then fabricated to be durable enough to be set-up and moved to the different locations.

http://www.identityevents.co.uk/experiential/case-studies/andrex-roadshow/

Identity - making roadshows work

Company details

Incorporated:
16 May 2001
Industry:
Creative and media