CROWD

We began by creating a bold, modern brand which we could use across all deliverables and which would appeal to our international audience of potential investors and business people. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business. Once our design framework was in place, Crowd began a three phased approach to cover each of our primary deliverables: the printed/downloadable brochure, website and promotional video.