CROWD
A new profile for pioneers of mastectomy swimwear and lingerie
Building an Interactive Timeline for Amoena
Two primary objectives lay at the heart of this project. Firstly, to support a global network with a dynamic online multi-lingual sales tool. Secondly, to celebrate 30 years of innovation by a pioneering market leader in breast forms and swimwear for post-mastectomy women.
With an international sales force, the client needed a versatile, interactive website and downloadable sales tool. A technical challenge across multiple languages, our solution was as dynamic as it was intuitive for the end-user.
To celebrate three decades at the forefront of their highly specialised market, we developed a highly engaging interactive timeline, which conveyed not only the product advances and achievements of Amoena as a company, but also located them with a vivid sense of historical context.
The website and sales tool surpassed both objectives. Enthusiastically received by the company’s global sales force, the downloadable sales tool saw an increase in turnover within 12 months of its launch.
Company details
- Industry:
- Creative and media
Making numbers interesting is no easy task! Crowd took time to understand our brand and what we wanted to achieve with this project. We’re very proud of the results and they speak for themselves.Philip Banton Global E-Commerce Manager Amoena