BRAND PURIST
Over the years, YR Store has had concessions at Selfridges, Topman, Topshop UK and US.
Branding YR
YR Store started as a retail concept showroom near Oxford Street, London. After a successful launch and its arrival to Shoreditch, we were asked to reposition the brand for a more fashion-savvy audience and put it through a visual overhaul ready for its relaunch at Topshop’s flagship store at Oxford Circus.
We approached the project with a rigorous research and brand strategy exercise to capture the essence and unique nature of the brand. Working alongside the YR Store team, our mission was then to define the world’s first live design and print fashion brand.
The shards derived from the YR logo are the glue for the identity.
At YR Store anyone can create their unique fashion statement.
Company details
- Incorporated:
- 15 October 2012
- Industry:
- Creative and media
We have been working with Brand Purist since the beginning of our company. They have been instrumental in developing the entire look and feel, and have managed our brand ever since.Tim Williams CEO & Co-founder YR Store