WE ARE SPECTRE LIMITED

The solution:
We used innovation as a means to drive audience engagement and improve employee learning. We developed an AR experience for iOS and Android, that enables users to view a stylised 3D version of the global HQ, Vodafone Campus, augmented in the real-world. Different buildings and elements of the campus form interactive hotspots, unlocking an array of content and info, on the range or employee benefits.

The results:
• The experience is now being used as a core part of Vodafone’s HR team’s ongoing awareness campaign
• Initial response has been really positive from client stakeholders and target audience, increasing footfall and employee engagement at the ongoing HR events
• Analytics from event activity are being used to gain behaviour intelligence and shape ongoing CRM activity

The experience has been a huge success in terms of its innovation, and delivering on the strategic goal of additional engagement.