GILBERTS (BLACKPOOL) LIMITED

“It’s a bit like sending coal to Newcastle, exporting manufactured aluminium products to the world’s biggest producer of the metal,” says Gilberts’ Sales Director Ian Rogers. “The Chinese appreciate quality and particularly value British engineering and manufacturing- look at the growth in sales of Rolls Royce cars there!

“Our clients tell us that it was our reputation for quality, coupled with our ability to engineer a bespoke solution, which won the order. Our in-house design & manufacturing capability has been a major advantage in the process, as once the grilles arrived, they decided they wanted a different damper design. We were able to quickly develop a solution and ship it out to be easily fixed to the grilles.”