Move & Do Consultancy Limited

A European mattress manufacturer sought to establish a direct presence in the UK market after a previous failed attempt through a distributor. To identify the reasons for the past difficulties, a thorough analysis of available data revealed three key issues: misaligned location with the target audience, inadequate fulfilment of competitive conditions, and improper planning of service standards. Based on these findings, a comprehensive plan and project were developed to address these challenges in the new investment, including budget allocation and risk mitigation strategies.