Whitecap Consulting Limited

A Case Study By Whitecap Consulting Limited

Asseco Group is an established provider of technology operating in 60 countries with revenues in excess of $2bn. It provides systems and services to multiple sectors, with banking being a core market. Asseco identified the UK as a key target market for its banking systems and tasked Whitecap to: • Undertake a market analysis of potential target markets, to inform market entry strategy across consumer and business markets. • Validate / refine the positioning of the proposition for the UK. • Develop marketing and business development plans. • Identify potential strategic partners, JV opportunities, and acquisition targets. Whitecap carried the project by completing the following project stages: 1. Market scan - high level view of potential target markets 2. Market analysis – in depth review of selected target markets, covering different segments and sub-sectors. 3. Proposition & marketing - validation of the positioning of the proposition for the UK and developing a marketing strategy an

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04 May 2012