BLACK & DECKER SIGN MARKETING PARTERNERSHIP WITH EXTREME

Working with three of the group’s iconic brands; DeWALT, BLACK+DECKER and STANLEY, EXTREME is delivering brand access and a fully integrated marketing program that not only helps progress action sports but inspires athletes, events and creatives across the globe to think even further outside the box.

With more DeWALT, BLACK+DECKER and STANLEY products being used in action sports than ever before, for 2016 they are sponsoring 18 athletes, including; Mountain Biker Wyn Masters, Skateboarder Danny Leon and BMXer Cam Peake. DeWALT, BLACK+DECKER and STANLEY are also sponsoring 3 world class events, conducting demos and retailer activations. They are now an FMB World Tour partner which has 36 events in 11 different countries. Not only that, on the content side EXTREME is delivering and promoting 10 pieces of video viral content per week around athletes, events and record-breaking activations for the brands to use across all of their digital networks.