Interactive Digital Retail Solution

Monochrome were called upon to assist in the development of a unique Lift & Learn based information wall to assist in the sales of digital SLR cameras. Dixons Carpohone were looking at new ways to revolutionise the customer experience and empower those customers with new ways to interact with their products and the environment in store

The display features two walls of six screens. The bright, bold and engaging "Attract Loop" prompts customers to both pick up a camera and take photos with it. The "Attract Loop" also features photos taken on the specific camera featured below it, allowing customers to see the quality and abilities of each model.

Customer experience is fast becoming the most important competitive factor of the retail trade. We are aware of a increasing requirement to improve the shopping experience in every channel and on every platform.