This section isCase study
Mastige affordable luxury is a growing sector -- in Tesco UK
Tesco Beauty in Clifton Moor, York, UK
Our first step was to demonstrate that our products can be sold in a mass market outlet with high quality products which command a medium price point. We developed an on-line training programme as well a in-store demonstrations. The in-store visual display was also taken care of and we developed an annual promotional calendar.
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Company details
Incorporated
24 October 1990
Industry
Retail and luxury