BMW Group: Building reputation as a sustainability leader

The BMW Group was the first German carmaker to join the Business Ambition for 1.5°C. They needed to cut through the noise as the automotive industry decarbonises and show how were are driving towards net zero through compelling thought leadership.

We provided consultancy and activation support for their Race to Zero announcement and communications in the build up to, and during, COP26, which resulted in 21 pieces of relevant coverage and a flagship piece in The FT. Since then, we have supported with milestone moments including New York Climate Week, London Climate Action Week, international press trips and BMW UK's partnership with UK National Parks. We delivered a high-profile event bringing experts from across industries together to explore the challenges and opportunities of decarbonisation.

141m reach across national print, broadcast and online media on BMW’s Race to Zero announcement
100 attendees including journalists in attendance at each of the events