How Arbor Education used Improv to develop storytelling

Technical engineers have great product design skills. Yet, they tend to get bogged down in the detail. Presenting to stakeholders and customers demands macro communication skills. In other words, the bigger picture, in language that motivates them. Many product teams get stuck here, unable to communicate what’s fantastic about their design. Our previous training had been ok, but it was too stringent in how we should apply the principles day to day. I don’t think it landed as I’d hoped.”

Hilary first saw Alex from Improv4Business in action on a live webinar. His approach struck a chord with her. “He was really approachable, engaging, and fun. He had a way of instantly putting people at ease. I know how hard that is to achieve,” she said.

A pacey programme, Hilary and her team spent the morning on their feet enjoying a series of activities. After lunch they focused on visual presentation – what wasn’t working for them, and how they could develop.