How we create confident presenters who transform global coms

A two-day tailored training programme
Liz explained how she shaped the training programme to meet Kenwood’s needs: “Initially, I looked at the open programmes Improv4Business offers and discussed our specific needs with Alex. In this instance, we wanted to focus on our marketing teams being able to tell the story behind a product. This was key for us.

With a mixed level of skills and experience in the group, we also wanted to include one-to-one feedback and coaching. Everyone could reflect on their own strengths and identify areas for personal improvement. This would ensure each team member got the most out of the programme.”

Having identified 50 people for the programme, they were broken into smaller groups. Overall, everyone saw the coaching opportunity as a valuable addition to the programme, providing the chance to gain personal feedback.