Maximising Online Bookings for Boutique Hotels

Republic Marketing executed a PPC campaign that substantially increased direct bookings for a network of boutique hotels. By focusing on high-value keywords associated with luxury travel and leveraging precise demographic targeting, we crafted compelling ad copy that resonated with affluent travellers. Our approach included ongoing A/B testing and analytics-driven optimisation, which led to a 50% boost in bookings, significantly reducing the reliance on third-party booking platforms and increasing direct revenue for our clients.