Go-to-Market Strategy For Experience Platform Launch

As an agency at the creative edge of building engaging, immersive experiences for global brands, technology is key to their business. To support their continued growth, they developed a proprietary SaaS OS platform that enables them to consistently deliver exceptional experiences reliably, securely, competitively and with data to thrill CMOs. As a sector leader they realised, they had created the OS platform for their sector and wanted to share this.

The solution is a category creator and they wanted to understand how to launch their platform in the UK, before scaling internationally.

Key deliverables included:

- Go-to-Market Strategy
- Competitor Analysis
- Pricing Strategy
- Sales Playbook & Compensation plan
- Marketing plan
- Success Criteria & Metrics
- Product Data Strategy
- Business Plan including financial modelling