Best Sustainability Communications Campaign

The judges commented that they were particularly impressed with the ADAS (Buttonwood's client) communication tools, all of which were based on the theme: 'One Plant Borrowed from Future Generations' which, they felt, summarised sustainability extremely well.
Richard Laverick ADAS Director of Corporate Responsibility, said, "It is vitally important that sustainability messages enthuse and engage staff, so whilst all stakeholders were targeted by the communications plan, the staff were given the highest priority – without them the plan could not hope to succeed!
"This has been a team effort and I would like to thank the many staff at ADAS that have contributed to the success of our Corporate Responsibility Plan. Communication has been a key factor in our success and I would like to also thank Buttonwood Marketing for creating and driving this project."